There is a truism that "The only thing constant in life is change." But is it true of consumer buying habits and the marketing that influences them? A recent Epsilon survey revealed that direct mail advertising is still preferred over email advertising. Funny, isn't it, that an advertising ploy initiated in 1872 by Aaron Montgomery Ward, is still a successful marketing channel today? I guess what doesn't change is that people still respond to alluring advertising and still buy products.

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Have you ever been in the Customer Master File in Atlantis and noticed the same customer with duplicate customer numbers? Usually this is due to the name or address being slightly different enough that the system did not pick it up as a duplicate. It would be nice if all the responses and history for the duplicate records could be combined into one clean, correct customer record.

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In our industry, the question of data security comes up frequently and I wanted to take a moment and let you know how Digital Matrix keeps your customer data safe and secure.

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DIRECT MAIL MARKETING LINKS

Direct mail marketing is a tricky business. Sometimes, the same-old, same-old works just fine, and other times it fails miserably. Sometimes a new idea that all your instincts tell you won't work, surprisingly does.

There are lots of great tips and articles on the Internet that can add a new perspective or creative idea to your direct mail business. Reminders of the tried-and-true techniques that work, never hurt either. Here, you'll find a little of both and we'll be updating this list often, so be sure and check back!

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This is the last part of our 5 part series featuring Dean Rieck's whitepaper, Getting Response in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market. This part vocuses on how to add value to your offer to increase response.

Offers are the sin qua non of direct marketing — of all business in fact. Strip away all the technique and insightful psychology, and you’re left with people accepting or rejecting offers. But your offer is far more than your asking price, it’s the deal you’re making — what the customer gets plus what the customer has to do or pay to get it. An offer is saying, “You do this for me, and I’ll do this for you.”

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This is part 4 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Responses in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

In a tight economy, making sales is hard.  You can have a great product, a great price, and an appealing message, but if the trust factor is missing, you won't make the sale. People don't want to risk losing their hard earned, and hard to come by, money.  They need a reason to believe that your offer is credible and trustworthy.  There are several ways to show credibility.

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This is part 3 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Responses in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

In order for people to respond to your sales message, it needs to be crystal clear. This is especially true in today's market where hesitation and fear of risk prevail.  Here are 9 ways to make sure your direct mail message is heard, loud and clear.

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This is part 2 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Response in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

Smart direct mailers always look for ways to cut costs and in today's economic climate, cutting costs is a must.  Here are some simple ways to trim the fat from your mailers, without sacrificing sales appeal.

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This is part 1 of a 5 part series featuring information from Dean Rieck’s Whitepaper, “Getting Response in a Down Economy –  4 Key Principles to Boost Your Direct Mail Profits in Today’s Difficult Market.” Mr. Riek kindly gave his permission for us to feature his timely information.

There’s no doubt about it – business is tough right now. However, tough doesn’t mean impossible.  If you think about it, our marketplace is fundamentally the same as its always been. Resources, infrastructure, and a robust consumer population still exist.

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Protecting your home or office computer from viruses and malware gets more challenging every day.  In 2010, there were 27 Trojans designed to look like legitimate Windows antivirus software.  Toting names like “XP Security 2011,” they tricked users into downloading them, then stole personal information and browsing history.

As malware gets more sophisticated and harder to detect, how can you protect  yourself and your computer  from unsafe sites, viruses, and Trojan attacks?  Here are some answers, straight from our IT department.

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