One of the great things about Atlantis is there are many ways you can review and analyze your data. Many of our keypunch reports are in real time, allowing you to see responses before they are even imported into the system.We thought it would be useful to our customers to review the response reports available and whether they are real-time reports, or apply only to imported data.
As you know, cleansing duplicate data is a critical part of the direct mail process. This is accomplished by matching the "digital fingerprints" of the data to determine if it's duplicated. There are many ways to do this and over the years we have tried dozens of key match tests and all have their strengths and weaknesses.






