Atlantis Tips

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reports2One of the great things about Atlantis is there are many ways you can review and analyze your data. Many of our keypunch reports are in real time, allowing you to see responses before they are even imported into the system.

We thought it would be useful to our customers to review the response reports available and whether they are real-time reports, or apply only to imported data.

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We try to make the Atlantis Mail Management system as user friendly as possible, and are continually improving it to that end. Still, mistakes can happen that can cause delays and frustration for our customers. Here are 7 common mistakes and the ways to avoid them:

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Have you ever been in the Customer Master File in Atlantis and noticed the same customer with duplicate customer numbers? Usually this is due to the name or address being slightly different enough that the system did not pick it up as a duplicate. It would be nice if all the responses and history for the duplicate records could be combined into one clean, correct customer record.

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In our industry, the question of data security comes up frequently and I wanted to take a moment and let you know how Digital Matrix keeps your customer data safe and secure.

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Cboxx_logo_thumbWhat's a "Campaign in a Boxx?" How can it help you in your direct mail business?

At our direct mail Expo last July, we revealed the details, but If you missed it, you can view the slideshow recap right here.





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letterAs you know, cleansing duplicate data is a critical part of the direct mail process.  This is accomplished by matching the "digital fingerprints" of the data to determine if it's duplicated.  There are many ways to do this and over the years we have tried dozens of key match tests and all have their strengths and weaknesses.

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You'll find a variety of topics here on the Digital Matrix blog.  As a provider of technology services for both the direct mail industry and small to medium size businesses, we strive to provide timely and useful information for all of our customers.  You'll also find that our blog is a collaborative voice of the whole team here at DMI.  If you have a question for us, or a suggestion for future posts, feel free to email us and let us know your thoughts.  We value your input.

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