DIRECT MAIL MARKETING LINKS

Direct mail marketing is a tricky business. Sometimes, the same-old, same-old works just fine, and other times it fails miserably. Sometimes a new idea that all your instincts tell you won't work, surprisingly does.

There are lots of great tips and articles on the Internet that can add a new perspective or creative idea to your direct mail business. Reminders of the tried-and-true techniques that work, never hurt either. Here, you'll find a little of both and we'll be updating this list often, so be sure and check back!

View all Links

User Rating: / 1
PoorBest 

This is the last part of our 5 part series featuring Dean Rieck's whitepaper, Getting Response in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market. This part vocuses on how to add value to your offer to increase response.

Offers are the sin qua non of direct marketing — of all business in fact. Strip away all the technique and insightful psychology, and you’re left with people accepting or rejecting offers. But your offer is far more than your asking price, it’s the deal you’re making — what the customer gets plus what the customer has to do or pay to get it. An offer is saying, “You do this for me, and I’ll do this for you.”

Continue reading article

User Rating: / 2
PoorBest 

This is part 4 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Responses in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

In a tight economy, making sales is hard.  You can have a great product, a great price, and an appealing message, but if the trust factor is missing, you won't make the sale. People don't want to risk losing their hard earned, and hard to come by, money.  They need a reason to believe that your offer is credible and trustworthy.  There are several ways to show credibility.

Continue reading article

User Rating: / 3
PoorBest 

This is part 3 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Responses in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

In order for people to respond to your sales message, it needs to be crystal clear. This is especially true in today's market where hesitation and fear of risk prevail.  Here are 9 ways to make sure your direct mail message is heard, loud and clear.

Continue reading article

User Rating: / 1
PoorBest 

This is part 2 of a 5 part series featuring information from Dean Rieck's Whitepaper, "Getting Response in a Down Economy - 4 Key Principles to Boost Your Direct Mail Profits in Today's Difficult Market."

Smart direct mailers always look for ways to cut costs and in today's economic climate, cutting costs is a must.  Here are some simple ways to trim the fat from your mailers, without sacrificing sales appeal.

Add new comment

Continue reading article

User Rating: / 1
PoorBest 

This is part 1 of a 5 part series featuring information from Dean Rieck’s Whitepaper, “Getting Response in a Down Economy –  4 Key Principles to Boost Your Direct Mail Profits in Today’s Difficult Market.” Mr. Riek kindly gave his permission for us to feature his timely information.

There’s no doubt about it – business is tough right now. However, tough doesn’t mean impossible.  If you think about it, our marketplace is fundamentally the same as its always been. Resources, infrastructure, and a robust consumer population still exist.

Continue reading article

User Rating: / 2
PoorBest 

How to convert readers to buyers is a challenge every direct mail marketer faces.  Once the envelope is opened, the appeal (or lack thereof) of the sales letter  will make or break the deal to your potential customer. 

How do you write copy persuasive enough to turn a reader into a buyer?  Here are a few basic techniques gathered from professional copywriters all around the web.  Try integrating one or more of them into your next direct mail marketing campaign.

Add new comment

Continue reading article

User Rating: / 1
PoorBest 

You know how the song goes, "...he's making his list.  He's checking it twice.  Gonna find out who's naughty or nice..." 

That Santa is one smart fella.  He knows his Christmas campaign depends on a good, reliable list.  We can't have good gifts going to the naughty folks while the well behaved get nothing but coal and fruitcakes, now can we?

Continue reading article

User Rating: / 2
PoorBest 

Everyone in the direct mail industry knows that the success of your direct mail campaign starts with the right mailing list.  From a customer's standpoint, however, it begins with the envelope.  No matter how targeted your list is, or how much thought, research, or time is put into your inserts, if the envelope isn't enticing enough to get opened, it's all a moot point.  Here are 10 tips to make your envelope more appealing:

Continue reading article...